I'm Rob Pitt

I design and build systems that reduce complexity.

I turn messy problems into systems teams can ship and people can understand.

(Yes — this site itself was designed, written, and exported from my app, MD/US.👇)

TVTIME↗ — an ambient clock for PICO-8

Markdown for the Rest of Us↗ — a writing app designed and developed to make markdown feel human · Product Hunt↗

1bitkindle.com↗ — a 1-bit drawing app for Kindle built around creative constraint · process↗

Risoprint Studio↗ — an offset-printing simulator for exploring process, color, and registration · motivation↗

Fix Make Mod↗ — a repair comic and custom-built publishing system

23x Company↗ — curation of antiques and collectibles

Nordstrom — where did the gift cards go?

TD Bank — why can't I use my new credit card yet?

Defendify — no more manual reports, please.

Covetrus — I need more than one prescription.

Detailed walkthroughs and case studies are available.

I work well in ambiguity.
I clarify the problem, align the team, and define what “good” looks like before design begins.

I simplify complex systems.
I map what’s happening, find the friction, and reduce it to something teams can actually build and ship.

I make intentional trade-offs.
I cut what does not matter so the parts that do can ship on time and at a high level of quality.

I think upstream and downstream.
I design the change and the consequences of the change so the system still works after the launch deck is gone.

I iterate toward clarity.
I test small, learn quickly, and move the work forward without overbuilding or pretending certainty too early.

I design for stability.
My goal is fewer surprises, calmer processes, and products that behave the way people expect.