Redesigning an Affiliate Marketing Chrome Extension

Problem

The existing extension had usability issues and didn't provide content creators clarity on available affiliate programs.

Role

As lead designer, I conducted user research, ideated solutions, and directed the end-to-end redesign of the extension.

Process

• Tested an initial prototype with creators to uncover usability issues
• Identified key user needs around affiliate clarity and content linking
• Rebranded and reconcepted the extension to address findings
• Designed new user flows and interfaces informed by research
• Collaborated with PM and devs to build and validate the redesigned MVP

Challenges

• Aggressive 3 month timeline to conduct research through launch
• Limited access to end users due to company's indirect relationships
• Restrictions around extending the extension's data tracking capabilities
• Hesitancy from leadership on diverting resources away from core website
• Challenge incorporating feedback from 5 different internal stakeholders

Result

The extension relaunch significantly improved affiliate visibility and helped creators better monetize content.

Key Contributions

• Pinpointed UX pain points through user interviews and prototype tests
• Dramatically enhanced discoverability and usability through user-centered design
• Led design vision while working cross-functionally to rebuild extension
• Delivered a minimum viable product that succeeded in market trials

In summary, I led extensive qualitative research to uncover usability issues and unmet user needs. My strategic redesign empowered content creators to better leverage our affiliate network.